The Pet Loo: how an innovative pet product from Australia took on the world

Download

[thumbnail of Petloo Case Study Revised.pdf]

Preview

Text - Accepted Version
· Please see our End User Agreement before downloading. | Preview

Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Tools

Lists

Gerschewski, S. (2017) The Pet Loo: how an innovative pet product from Australia took on the world. In: Johansson, J. K. and Furick, M. T. (eds.) The new global marketing: local adaptation for sustainability and profit. Cognella, San Diego, USA, pp. 80-84. ISBN 9781516504671

Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/74995
Refereed	Yes
Divisions	Henley Business School > International Business and Strategy
Publisher	Cognella
Download/View statistics	View download statistics for this item