Corporate reputation past and future: a review and integration of existing literature and a framework for future research

Money, K., Saraeva, A. ORCID: https://orcid.org/0000-0003-2223-4310, Garnelo-Gomez, I. ORCID: https://orcid.org/0000-0002-8391-3221, Pain, S. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2017) Corporate reputation past and future: a review and integration of existing literature and a framework for future research. Corporate Reputation Review, 20 (3-4). pp. 193-211. ISSN 1479-1889 doi: 10.1057/s41299-017-0034-3

Abstract/Summary

The concept of corporate reputation is steadily growing in interest among management researchers and practitioners. In this article, we trace key milestones in the development of reputation literature over the past six decades to suggest important research gaps as well as to provide contextual background for a subsequent integration of approaches and future outlook. In particular we explore the need for better categorised outcomes; a wider range of causes; and a deeper understanding of contingencies and moderators to advance the field beyond its current state while also taking account of developments in the macro business environment. The article concludes by presenting a novel reputation framework that integrates insights from reputation theory and studies, outlines gaps in knowledge and offers directions for future research.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/72946
Identification Number/DOI	10.1057/s41299-017-0034-3
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship Henley Business School > Leadership, Organisations, Behaviour and Reputation
Publisher	Palgrave Macmillan
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