A new perspective on the regional and global strategies of multinational services firms

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Rugman, A. M. and Verbeke, A. (2008) A new perspective on the regional and global strategies of multinational services firms. Management International Review, 48 (4). pp. 397-411. ISSN 0938-8249 doi: 10.1007/s11575-008-0023-y

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Additional Information SchoolMan_0809_13052011AS
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20275
Identification Number/DOI 10.1007/s11575-008-0023-y
Refereed Yes
Divisions Henley Business School > International Business and Strategy
Uncontrolled Keywords Globalization, Regional Strategy, Services, Multinational Enterprise
Additional Information SchoolMan_0809_13052011AS
Publisher Gabler Verlag
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