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Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995–2002)

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Requena-Silvente, F. and Walker, J. orcid id iconORCID: https://orcid.org/0000-0002-3477-0236 (2007) Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995–2002). Journal of Economics and Business, 59 (2). pp. 163-180. ISSN 0148-6195 doi: 10.1016/j.jeconbus.2006.03.002

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Additional Information SchoolMan_0809_13052011AS
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20272
Identification Number/DOI 10.1016/j.jeconbus.2006.03.002
Refereed Yes
Divisions Henley Business School > International Business and Strategy
Additional Information SchoolMan_0809_13052011AS
Publisher Temple University
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