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Where does corporate branding end and reputation management begin?

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Money, K., Rose, S. orcid id iconORCID: https://orcid.org/0000-0002-1212-8314 and Hillenbrand, C. orcid id iconORCID: https://orcid.org/0000-0002-2929-5098 (2008) Where does corporate branding end and reputation management begin? In: 12th International Reputation Institute Conference, 29 May - 1 June, Beijing. (Unpublished)

Additional Information SchoolMan_0809_13052011AS
Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/20256
Refereed No
Divisions University of Reading Malaysia
Henley Business School > Leadership, Organisations, Behaviour and Reputation
Additional Information SchoolMan_0809_13052011AS
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