Segmenting stakeholders in terms of corporate responsibility: implications for reputation management

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Hillenbrand, C. orcid id iconORCID: https://orcid.org/0000-0002-2929-5098 and Money, K. (2009) Segmenting stakeholders in terms of corporate responsibility: implications for reputation management. Australasian Marketing Journal, 17 (2). pp. 99-105. ISSN 1441-3582 doi: 10.1016/j.ausmj.2009.05.004

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Additional Information In a special issue entitled "Corporate reputation as anticipated corporate conduct"
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/20080
Identification Number/DOI 10.1016/j.ausmj.2009.05.004
Refereed Yes
Divisions Henley Business School > Leadership, Organisations, Behaviour and Reputation
Additional Information In a special issue entitled "Corporate reputation as anticipated corporate conduct"
Publisher Elsevier Limited
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