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Da Camara, N. Z., Money, K. G. and Hillenbrand, C. 
ORCID: https://orcid.org/0000-0002-2929-5098
(2010)
The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups.
In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .
| Item Type | Conference or Workshop Item (Paper) |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/17095 |
| Item Type | Conference or Workshop Item |
| Refereed | Yes |
| Divisions | Henley Business School > Leadership, Organisations, Behaviour and Reputation |
| Download/View statistics | View download statistics for this item |
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