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Money, K., Rose, S. 
ORCID: https://orcid.org/0000-0002-1212-8314 and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2010)
The impact of the corporate identity mix on corporate reputation.
Journal of Brand Management, 18.
pp. 197-211.
ISSN 1479-1803
doi: 10.1057/bm.2010.31
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/16546 |
| Identification Number/DOI | 10.1057/bm.2010.31 |
| Refereed | Yes |
| Divisions | University of Reading Malaysia Henley Business School > Leadership, Organisations, Behaviour and Reputation |
| Uncontrolled Keywords | corporate reputation; corporate identity mix; corporate brand beliefs; structural equation modelling; partial least squares |
| Publisher | Palgrave Macmillan |
| Download/View statistics | View download statistics for this item |
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