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Money, K. G., Hillenbrand, C. 
ORCID: https://orcid.org/0000-0002-2929-5098, Day, M. B. and Magnan, G.M.
(2010)
Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships.
Industrial Marketing Management, 39 (5).
pp. 761-768.
ISSN 0019-8501
doi: 10.1016/j.indmarman.2010.02.015
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/6162 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > International Business and Strategy Henley Business School > Leadership, Organisations, Behaviour and Reputation |
| Uncontrolled Keywords | Reputation; B2B partnerships; Mutual understanding; Flexibility of interaction; Synergy |
| Publisher | Elsevier |
| Download/View statistics | View download statistics for this item |
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