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A behavioural approach to CRM systems evaluation

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McCalla, R., Ezingeard, J.-N. and Money, K. (2003) A behavioural approach to CRM systems evaluation. Electronic Journal of Information Systems Evaluation, 6 (2). ISSN 1566-6379

Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23274
Item Type Article
Refereed Yes
Divisions Henley Business School > Leadership, Organisations, Behaviour and Reputation
Publisher Academic Publishing Limited
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