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Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory

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Money, K., Money, A., Downing, S. and Hillenbrand, C. orcid id iconORCID: https://orcid.org/0000-0002-2929-5098 (2007) Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory. In: Sargeant, A. and Wymer, W. (eds.) The Routledge companion to nonprofit marketing. Routledge, London, pp. 28-48. ISBN 9780415417273

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/22796
Refereed No
Divisions Henley Business School > Leadership, Organisations, Behaviour and Reputation
Publisher Routledge
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