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The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups

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Da Camara, N. Z., Money, K. G. and Hillenbrand, C. orcid id iconORCID: https://orcid.org/0000-0002-2929-5098 (2010) The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .

Item Type Conference or Workshop Item (Paper)
URI https://reading-clone.eprints-hosting.org/id/eprint/17095
Refereed Yes
Divisions Henley Business School > Leadership, Organisations, Behaviour and Reputation
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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