Artificial intelligence and data analytics in digital business transformation before, during and post COVID-19

Liu, K. and Guo, H. (2020) Artificial intelligence and data analytics in digital business transformation before, during and post COVID-19. In: Billio, M. and Varotto, S. ORCID: https://orcid.org/0000-0001-5328-5327 (eds.) A New World Post COVID-19. Edizioni Ca’Foscari. ISBN 9788869694424 doi: 10.30687/978-88-6969-442-4/025

Abstract/Summary

Business activities have become highly dependent on the functions that digital technologies offer. The role and critical value of digital technologies such as artificial intelligence and data analytics are clearly witnessed during the COVID-19 pandemic. It is hard to just imagine what the world would become if there were no Internet and digital technologies during these times. The trend and potential value of artificial intelligence and data analytics to leverage and transform organisations are explored, with challenges identified and directions offered to make businesses ready to embrace future unknowns.

Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/99769
Identification Number/DOI	10.30687/978-88-6969-442-4/025
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher	Edizioni Ca’Foscari
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