Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK

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Dzandu, M., Pathak, B. and Gulliver, S. ORCID: https://orcid.org/0000-0002-4503-5448 (2020) Stimulus-organism-response model for understanding autonomous vehicle adoption in the UK. In: BAM2020 Conference in the Cloud, 2-4 September 2020.

Abstract/Summary

This paper outlines a conceptual model of the factors affecting the adoption of autonomous vehicles (AV) in the UK based on the stimulus-organism-response (S-O-R) model. By conducting a critical literature review of literature, 17 factors were identified which were classified based on the concerns of consumers, and the facilitating conditions, of the relevant stakeholders. A preliminary interview with 20 participants in the UK, uncovered three supplementary factors namely company reputation, social policy, and testing of the technology. The S-O-R model, designed to help understand the adoption of AV, is proposed with implications for future research and stakeholders within the AV ecosystem.

Item Type	Conference or Workshop Item (Paper)
URI	https://reading-clone.eprints-hosting.org/id/eprint/91325
Item Type	Conference or Workshop Item
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
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Date Deposited:	24 Jun 2020 11:53	Date item deposited into CentAUR
Last Modified:	08 Jan 2025 10:33	Date item last modified

References

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