Consumer trust in the food value chain and its impact on consumer confidence: a model for assessing consumer trust and evidence from a 5-country study in Europe

[thumbnail of Open acces]
Text (Open acces) - Published Version
· Restricted to Repository staff only
· The Copyright of this document has not been checked yet. This may affect its availability.
· Available under License Creative Commons Attribution Non-commercial No Derivatives.
Restricted to Repository staff only
[thumbnail of Food Policy_Response to Editor_Manuscript accepted author copy.pdf]
Text - Accepted Version
· Restricted to Repository staff only
· Available under License Creative Commons Attribution Non-commercial No Derivatives.
Restricted to Repository staff only

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Macready, A. L. orcid id iconORCID: https://orcid.org/0000-0003-0368-9336, Hieke, S., Klimczuk-Kochańska, M., Szumiał, S., Vranken, L. and Grunert, K. G. (2020) Consumer trust in the food value chain and its impact on consumer confidence: a model for assessing consumer trust and evidence from a 5-country study in Europe. Food Policy, 92. 101880. ISSN 0306-9192 doi: 10.1016/j.foodpol.2020.101880

Abstract/Summary

In order to measure consumer trust in food chain actors and its impact on consumer confidence in food and the technology with which it has been produced, a model was developed relating social trust, beliefs in trustworthiness, overall trust in food chain actors, and confidence in both the supply of food products and food technologies. Data were collected via an online survey in five European countries. Analysis provided support for the model and showed that consumer confidence is largely determined by consumer beliefs about the trustworthiness of food chain actors. In particular the beliefs about openness, and especially about the openness of food manufacturers, are strongly related to consumer confidence. Some national differences in trust and confidence exist. This instrument is shown to be suitable for monitoring the development of, and changes in, trust across countries over time.

Altmetric Badge

Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/89386
Identification Number/DOI 10.1016/j.foodpol.2020.101880
Refereed Yes
Divisions Interdisciplinary centres and themes > Food Chain and Health
Interdisciplinary Research Centres (IDRCs) > Institute for Food, Nutrition and Health (IFNH)
Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Publisher Elsevier
Download/View statistics View download statistics for this item

University Staff: Request a correction | Centaur Editors: Update this record

Search Google Scholar