Explaining drug-resistant infection in community pharmacies through effective information design

Walker, S. ORCID: https://orcid.org/0000-0001-5942-1836, Hignett, S., Lim, R. ORCID: https://orcid.org/0000-0003-1705-1480, Parkhurst, C. and Samuel, F. (2020) Explaining drug-resistant infection in community pharmacies through effective information design. Design for Health, 4 (1). pp. 82-104. ISSN 2473-5132 doi: 10.1080/24735132.2020.1731201

Abstract/Summary

This paper describes a research project in which information design, human factors, architecture and pharmacy academics worked with pharmacy professionals and pharmacy users to consider how to present information about antimicrobial resistance (AMR) in a community pharmacy setting. Project outcomes – as a result of an innovative design competition – included five different design solutions that explain aspects of AMR within the context of a community pharmacy. The project raised awareness in pharmacy professionals of how design can be used to challenge ideas and encourage new ways of thinking to communicate public health messages. Two winning prototype solutions were installed in a Day Lewis pharmacy in Reading and evaluated by pharmacists and pharmacy users. We make preliminary recommendations for effective health communication in community pharmacies.

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/89041
Identification Number/DOI	10.1080/24735132.2020.1731201
Refereed	Yes
Divisions	Arts, Humanities and Social Science > School of Arts and Communication Design > Typography & Graphic Communication Science > School of the Built Environment > Urban Living group
Uncontrolled Keywords	information design; health communication; community pharmacy; antimicrobial resistance; indoor built environment
Publisher	Taylor & Francis
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