Assessment of marketing channels for conversion-grade products. A five country comparative report. A report to the European Commission by The University of Reading. 2003.

Holt, G.C., Jones, P.J. ORCID: https://orcid.org/0000-0003-3464-5424, Grey, P.T. and Tranter, R. B. ORCID: https://orcid.org/0000-0003-0702-6505, (2003) Assessment of marketing channels for conversion-grade products. A five country comparative report. A report to the European Commission by The University of Reading. 2003. UNSPECIFIED