The need for capitalizing on the value of a brand name: the case of Sabah State in Malaysia

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Kim Man, M. M. (2007) The need for capitalizing on the value of a brand name: the case of Sabah State in Malaysia. In: The Economics and International Business Conference, 14-17 Dec 2007, Miami, USA.

Item Type	Conference or Workshop Item (Paper)
URI	https://reading-clone.eprints-hosting.org/id/eprint/83922
Refereed	Yes
Divisions	University of Reading Malaysia
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