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Social spending: investing in social media marketing (SMM)

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Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management

Item Type Report (Report)
URI https://reading-clone.eprints-hosting.org/id/eprint/82304
Divisions Henley Business School > Marketing and Reputation
Publisher Henley Centre for Customer Management
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Download
[thumbnail of R37_Social Spending (Dec 2012).pdf]
Preview
Text - Published Version
· Please see our End User Agreement before downloading. | Preview
Tools
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email
Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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