Role of digitisation in enabling co-creation of value in KIBS firms

Ashok, M. ORCID: https://orcid.org/0000-0002-9827-9104 (2018) Role of digitisation in enabling co-creation of value in KIBS firms. In: Liu, K., Nakata, K. ORCID: https://orcid.org/0000-0002-7986-6012, Li, W. (V.) ORCID: https://orcid.org/0000-0003-2878-3185 and Baranauskas, C. (eds.) Digitalisation, Innovation, and Transformation. Springer, pp. 145-154. ISBN 9783319945415 doi: 10.1007/978-3-319-94541-5_15

Abstract/Summary

The affordability, reliability, access and mass adoption of information and com-munication technological advances is a key trigger to digitisation. Digitisation significantly influences the global economy, as it impacts interpersonal and organisational relationships, disrupts organisational practices, and enables innovation. Digitization is transforming a firm’s interation with its external partners (including users), through the use of digitally-enabled business processes, online chats, digital services, online tools/applications and au-tomated systems. This paper focuses on the role of digitisation in innovation in services, because services account for a significant proportion of GDP and employment in devel-oped economies. In specific, the paper explores the topic in the context of Knowledge-Intensive Business Service (KIBS) firms (that exhibit high levels of innovations as users, producers and diffusers of innovation). This conceptual paper explores how KIBS firms can maximise the value extracted from external knowledge/collaboration through digitisa-tion (since KIBS firms demonstrate the highest degree of adoption of digital technologies) to enhance process innovation outcomes. Process innovation is chosen because it plays a fundamental role in delivering efficiency and market share. This paper proposes that dig-itisation will moderate the relationship between collaboration (breadth of external partners and depth of user engagement) and internal resource commitment to enhance the benefits derived from process innovation.

Additional Information	18th IFIP WG 8.1 International Conference on Informatics and Semiotics in Organisations, ICISO 2018, Reading, UK, July 16-18, 2018, Proceedings
Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/79121
Identification Number/DOI	10.1007/978-3-319-94541-5_15
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Additional Information	18th IFIP WG 8.1 International Conference on Informatics and Semiotics in Organisations, ICISO 2018, Reading, UK, July 16-18, 2018, Proceedings
Publisher	Springer
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