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Private label management: insights and research directions

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Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016) Private label management: insights and research directions. In: Gómez-Suárez, M. and Martínez-Ruiz, M. P. (eds.) Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. IGI Global, pp. 1-27. ISBN 9781522502203 doi: 10.4018/978-1-5225-0220-3.ch001

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Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/52426
Identification Number/DOI 10.4018/978-1-5225-0220-3.ch001
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher IGI Global
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Full text not archived in this repository.
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