Fair trade movement

Fisher, E. (2018) Fair trade movement. In: The International Encyclopedia of Anthropology. John Wiley and Sons, Oxford. ISBN 9781118924396 doi: 10.1002/9781118924396

Abstract/Summary

An outline is provided of how the fair trade movement has developed and its success in stimulating the production, circulation and consumption of fair trade products. Critical debate over the core message of the fair trade movement, that buying fair trade products can transform producers’ lives in the global south, is highlighted. A body of ethnographic research contributes to this debate by examining the significance of fair trade in producers’ lives.