What drives city branding?

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Murray, C. B. (2012) What drives city branding? Urban Design Journal, Summer (123). ISSN 1750 712X

Abstract/Summary

The article revises the role of architecture and iconic buildings in the branding of urban spaces.

Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/39724
Refereed Yes
Divisions Henley Business School > Real Estate and Planning
Publisher urban Design Group
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