Context relevant persuasive interaction and design: consideration of human factors influencing B2C persuasive interaction

Alhammad, M., M. and Gulliver, S. R. ORCID: https://orcid.org/0000-0002-4503-5448 (2013) Context relevant persuasive interaction and design: consideration of human factors influencing B2C persuasive interaction. In: The 35th International Conference on Information Technology Interface (ITI), 24 Jun - 27 Jun 2013, Zagreb, Croatia, pp. 161-166. (ALHAMMAD, M.M., GULLIVER, S. R. (2013). Context Relevant Persuasive Interaction and Design: Consideration of Human Factors Influencing B2C Persuasive Interaction. The 35th International Conference on Information Technology Interface (ITI).)

Abstract/Summary

The revolutions of electronic and mobile commerce have opened up unique opportunities for global marketing and business to consumer (B2C) persuasive interaction; with the aim of influencing user behavior. The success or failure of such persuasive interaction is impacted by cultural, social, and personal dimensions. Accordingly, failure to consider such dimensions risks the user forming a negative attitude towards retailer’s websites or mobile applications, which subsequently threatens customer behavior. A better understanding of human factors influencing the way people perceive B2C persuasive interaction is needed. This paper is introduces the concept of a context relevant persuasive interaction and proposes a guideline for designing relevant B2C persuasive interaction.

Item Type	Conference or Workshop Item (Paper)
URI	https://reading-clone.eprints-hosting.org/id/eprint/37493
Item Type	Conference or Workshop Item
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords	E-Commerce, B2C Persuasive Interaction, Consumer Online Behavior, Human Factors, Culture Customization, Personalization
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