Kapitalisierung von Marken: Starke Marken aufbauen und transferieren

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Esch, F.-R., Brunner, C. and Spomer, O. (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium, 41 (2). pp. 56-63. ISSN 0340-1650

Additional Information	"Brand capitalisation: creating strong brands and transferring brand strength"
Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/33211
Refereed	No
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Uncontrolled Keywords	Branding, Brand Extension, Brand Alliances, Brand Architectures, Portfolio Advertising, Limited Editions
Additional Information	"Brand capitalisation: creating strong brands and transferring brand strength"
Publisher	Beck
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