Customer Tuchpoins marken- und kundenspezifisch managen

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Esch, F.-R., Brunner, C., Gawlowski, D., Knörle, C. and Krieger, K. (2010) Customer Tuchpoins marken- und kundenspezifisch managen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1862-5991 doi: 10.1007/s11621-010-0039-0

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Additional Information	"Managing customer touch points for individual brands and customers"
Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/33207
Identification Number/DOI	10.1007/s11621-010-0039-0
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Uncontrolled Keywords	Branding, Customer Touch Points, Buying Cycle, Integrated Marketing Communications, Brand Experience
Additional Information	"Managing customer touch points for individual brands and customers"
Publisher	Springer
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