Communicating corporate social responsibility: empty promises or smart strategy?

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Brunner, C., Esch, F.-R. and Kinscher, N. (2012) Communicating corporate social responsibility: empty promises or smart strategy? In: Eisend, M., Langner, T. and Okazaki, S. (eds.) Advances in advertising research III. 9783834942913. Springer Gabler, Wiesbaden, pp. 105-117.

Item Type	Book or Report Section
URI	https://reading-clone.eprints-hosting.org/id/eprint/33206
Refereed	Yes
Divisions	Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Uncontrolled Keywords	Corporate Social Responsibility, Branding, Signaling-Theory, CSR-Buffer, Crisis
Publisher	Springer Gabler
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