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DownloadEsch, F.-R., Brunner, C., Gawlowski, D. and Goertz, S. (2010) Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung. Transfer: Werbeforschung & Praxis, 2. pp. 6-30. ISSN 1436-789X
| Additional Information | "Impact of portfolio advertising on the attitude toward the corporate brand and its image: an empirical investigation" |
| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/33203 |
| Refereed | Yes |
| Divisions | Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing |
| Uncontrolled Keywords | Portfolio-Advertising, Brand Architectures, Corporate Brand, Impression Management |
| Additional Information | "Impact of portfolio advertising on the attitude toward the corporate brand and its image: an empirical investigation" |
| Publisher | New Business Verlag GmbH & Co. KG |
| Download/View statistics | View download statistics for this item |
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