Enriching enterprise resource planning systems for strategic advantage: a semiotic motivated approach

Benfell, A. J., Williams, R. and Liu, K. (2013) Enriching enterprise resource planning systems for strategic advantage: a semiotic motivated approach. In: 14th International Conference on Informatics and Semiotics in Organisation (ICISO), 25 -27 Mar 2013, Stockholm, Sweden, pp. 147-154.

Abstract/Summary

Enterprise Resource Planning is often endorsed as a means to facilitate strategic advantage for businesses. The scarcity of resources is the method by which some businesses maintain their position. However, the ubiquitous trend towards the adoption of Enterprise Resourcing Planning systems coupled with market saturation makes the promise of advantage less compelling. Reported in this paper is a proposed solution based upon semiotic theory that takes a typical Enterprise Resource Planning deployment scenario and shapes it according to the needs of people in post-implementation contexts to leverage strategic advantage in different ways.

Item Type	Conference or Workshop Item (Paper)
URI	https://reading-clone.eprints-hosting.org/id/eprint/31981
Refereed	Yes
Divisions	Henley Business School > Digitalisation, Marketing and Entrepreneurship
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