Where theory meets practice: a critical comparison of research into identifying letters and craft knowledge of type design

Dyson, M. C. ORCID: https://orcid.org/0000-0002-0920-4312 (2013) Where theory meets practice: a critical comparison of research into identifying letters and craft knowledge of type design. Design Journal, 16 (3). pp. 271-294. ISSN 1460-6925 doi: 10.2752/175630613X13660502571741

Abstract/Summary

This paper introduces scientific research findings and accounts of skilled design judgement to: (i) develop an interdisciplinary account of what affects our identification of letters when reading; (ii) analyse the relationship between the approaches of psychologists and designers to explaining how we identify letters; (iii) propose ways in which collaboration may work to make psychological research more relevant to typographic practice. The topics reviewed are addressed within each discipline and cover the contribution of letters and words to reading; letter features; essential or structural forms; uniformity within font design; and letter spacing. Analysis of the literature identifies possible means of reconciling different perspectives, points out some anomalies in interpretation of findings, and proposes how designers may contribute to research planning and dissemination.