Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands

Download

Full text not archived in this repository.

Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Tools

Lists

Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501 doi: 10.1016/j.indmarman.2011.09.009

Altmetric Badge

Additional Information	Special issue: Business to Business Branding
Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/25260
Identification Number/DOI	10.1016/j.indmarman.2011.09.009
Refereed	Yes
Divisions	Henley Business School > Marketing and Reputation
Uncontrolled Keywords	Social media; Social networking sites; B2B brands; SMEs
Additional Information	Special issue: Business to Business Branding
Publisher	Elsevier
Download/View statistics	View download statistics for this item