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Advertising's new audiences

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Millan, E. S. orcid id iconORCID: https://orcid.org/0000-0002-2421-2855 and Mittal, B. (2010) Advertising's new audiences. Journal of Advertising, 39 (3). pp. 81-98. ISSN 0091-3367 doi: 10.2753/joa0091-3367390300

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/25177
Identification Number/DOI 10.2753/joa0091-3367390300
Refereed Yes
Divisions Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
Uncontrolled Keywords humor; determinants; antecedents; criticism; attitudes
Publisher American Academy of Advertising
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