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A conceptual model for acceptance of social CRM systems based on a scoping study

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Askool, K. and Nakata, K. orcid id iconORCID: https://orcid.org/0000-0002-7986-6012 (2010) A conceptual model for acceptance of social CRM systems based on a scoping study. AI & Society, 26 (3). pp. 205-220. ISSN 1435-5655 doi: 10.1007/s00146-010-0311-5

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Additional Information Special issue: Situated and embodied interactions for symbiotic and inclusive societies
Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/24894
Identification Number/DOI 10.1007/s00146-010-0311-5
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Uncontrolled Keywords CRM; Web 2.0; Social CRM; TAM; Saudi Arabia; Developing countries
Additional Information Special issue: Situated and embodied interactions for symbiotic and inclusive societies
Publisher Springer
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