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Incremental innovation: a case study analysis

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Palmer, R. and Brookes, R. (2002) Incremental innovation: a case study analysis. Journal of Database Marketing & Customer Strategy Management, 10 (1). pp. 71-83. ISSN 1741-2447 doi: 10.1057/palgrave.jdm.3240095

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23973
Identification Number/DOI 10.1057/palgrave.jdm.3240095
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Palgrave
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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