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The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice

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Sargeant, A. and Jay, E. (2002) The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice. Journal of Marketing Management, 18 (9-10). pp. 953-970. ISSN 1472-1376 doi: 10.1362/0267257012930394

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23908
Identification Number/DOI 10.1362/0267257012930394
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Taylor & Francis
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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