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The fundraising performance of charity websites: a US/UK comparison

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Sargeant, A. and Jay, E. (2003) The fundraising performance of charity websites: a US/UK comparison. Interactive Marketing, 4 (4). pp. 330-342. ISSN 1746-0174 doi: 10.1057/palgrave.im.4340201

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23314
Identification Number/DOI 10.1057/palgrave.im.4340201
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Palgrave
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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