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Benchmarking charity performance: returns from direct marketing in fundraising

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Sargeant, A., Lee, S. and Jay, E. (2006) Benchmarking charity performance: returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1-2). pp. 77-94. ISSN 1540-6997 doi: 10.1300/J054v16n01_05

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23313
Identification Number/DOI 10.1300/J054v16n01_05
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Taylor & Francis
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Download
Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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