Through the paradigm funnel: a conceptual tool for literature analysis

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Berthon, P., Nairn, A. and Money, A. (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 2. pp. 55-66.

Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23299
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher 13
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Full text not archived in this repository.
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Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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