Assessing the role of e-marketing in contemporary marketing practice

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Brookes, R., Brodie, R., Coviello, N. and Palmer, R. (2003) Assessing the role of e-marketing in contemporary marketing practice. Journal of Marketing Management, 19 (7). pp. 857-881. ISSN 1472-1376

Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/23257
Refereed	Yes
Divisions	Henley Business School > Marketing and Reputation
Publisher	Taylor & Francis
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