Contemporary marketing practice: theoretical propositions and practical implications

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Lindgreen, A., Palmer, R. and Vanhamme, J. (2004) Contemporary marketing practice: theoretical propositions and practical implications. Marketing Intelligence and Planning, 22 (6). pp. 673-692. ISSN 0263-4503 doi: 10.1108/02634500410559051

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23165
Identification Number/DOI 10.1108/02634500410559051
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Emerald
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Full text not archived in this repository.
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