Lindgreen, A., Palmer, R. and Vanhamme, J. (2004) Contemporary marketing practice: theoretical propositions and practical implications. Marketing Intelligence and Planning, 22 (6). pp. 673-692. ISSN 0263-4503 doi: 10.1108/02634500410559051
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/23165 |
| Identification Number/DOI | 10.1108/02634500410559051 |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Emerald |
| Download/View statistics | View download statistics for this item |
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