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Clean and dirty: playing with boundaries of consumer’s safe havens

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Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.

Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23138
Item Type Article
Refereed No
Divisions Henley Business School > Marketing and Reputation
Publisher Association for Consumer Research
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