Segmentation: identification, intuition, and implementation

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Palmer, R. and Millier, P. (2004) Segmentation: identification, intuition, and implementation. Industrial Marketing Management, 33 (8). pp. 779-785. ISSN 0019-8501 doi: 10.1016/j.indmarman.2003.10.007

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Item Type	Article
URI	https://reading-clone.eprints-hosting.org/id/eprint/23112
Identification Number/DOI	10.1016/j.indmarman.2003.10.007
Refereed	Yes
Divisions	Henley Business School > Marketing and Reputation
Publisher	Elsevier
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