Marketing practice and market orientation: an exploratory international study

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Palmer, R. and Pels, J. (2005) Marketing practice and market orientation: an exploratory international study. Journal of Euromarketing, 14 (1-2). pp. 59-86. ISSN 1528-6967 doi: 10.1300/J037v14n01_04

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23060
Identification Number/DOI 10.1300/J037v14n01_04
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Taylor & Francis
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Full text not archived in this repository.
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