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No Logo? No way. Branding in the non-profit sector

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Stride, H. and Lee, S. (2007) No Logo? No way. Branding in the non-profit sector. Journal of Marketing Management, 23 (1-2). pp. 107-122. ISSN 1472-1376 doi: 10.1362/026725707X178585

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/23046
Identification Number/DOI 10.1362/026725707X178585
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Taylor & Francis
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Download
Full text not archived in this repository.
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Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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