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James, D. (2005) Guilty through association: brand association transfer to brand alliances. Journal of Consumer Marketing, 22 (1). pp. 14-24. ISSN 0736-3761 doi: 10.1108/07363760510576518
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| Item Type | Article |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/22973 |
| Item Type | Article |
| Refereed | Yes |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Emerald |
| Download/View statistics | View download statistics for this item |
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