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Guilty through association: brand association transfer to brand alliances

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James, D. (2005) Guilty through association: brand association transfer to brand alliances. Journal of Consumer Marketing, 22 (1). pp. 14-24. ISSN 0736-3761 doi: 10.1108/07363760510576518

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/22973
Identification Number/DOI 10.1108/07363760510576518
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Emerald
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Download
Full text not archived in this repository.
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Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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