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Marketing practice and market orientation: an exploratory international study

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Palmer, R. and Pels, J. (2005) Marketing practice and market orientation: an exploratory international study. In: Kaynak, E. and Jallat, F. (eds.) Marketing issues in Western Europe: changes and developments. Routledge, London. ISBN 9780789028389

Item Type Book or Report Section
URI https://reading-clone.eprints-hosting.org/id/eprint/22930
Refereed No
Divisions Henley Business School > Marketing and Reputation
Publisher Routledge
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Full text not archived in this repository.
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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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