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An investigation into the values dimensions of branding: implications for the charity sector

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Stride, H. (2006) An investigation into the values dimensions of branding: implications for the charity sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2). pp. 115-124. ISSN 1479-103X doi: 10.1002/nvsm.44

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/22833
Identification Number/DOI 10.1002/nvsm.44
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Wiley
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Full text not archived in this repository.
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