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Creating and using customer insight: 12 rules of best practice

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Smith, B., Wilson, H. and Clark, M. (2006) Creating and using customer insight: 12 rules of best practice. Journal of Medical Marketing, 6 (2). pp. 135-139. ISSN 1745-7912 doi: 10.1057/palgrave.jmm.5050013

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/22804
Identification Number/DOI 10.1057/palgrave.jmm.5050013
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher Sage
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Download
Full text not archived in this repository.
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Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

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