Meek, R., Meek, H., Palmer, R. and Parkinson, L. (2006) CIM coursebook 06/07 managing marketing performance. Butterworth Heinemann, Oxford, pp424. ISBN 9780750680141
| Item Type | Book |
| URI | https://reading-clone.eprints-hosting.org/id/eprint/22787 |
| Refereed | No |
| Divisions | Henley Business School > Marketing and Reputation |
| Publisher | Butterworth Heinemann |
| Download/View statistics | View download statistics for this item |
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