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Profiling under conditions of ambiguity: an application in the financial services industry

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Canhoto, A. and Backhouse, J. (2007) Profiling under conditions of ambiguity: an application in the financial services industry. Journal of Retailing and Consumer Services, 14 (6). pp. 408-419. ISSN 0969-6989 doi: 10.1016/j.jretconser.2007.02.006 (special issue 'Data Mining Applications in Retailing and Consumer Services')

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Item Type Article
URI https://reading-clone.eprints-hosting.org/id/eprint/22770
Identification Number/DOI 10.1016/j.jretconser.2007.02.006
Refereed Yes
Divisions Henley Business School > Marketing and Reputation
Publisher Elsevier
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Download
Full text not archived in this repository.
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